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CHO wins prestigious Drapers Fashion Award 2018

Posted 27 April 2018

We’re proud to announce that last night at Drapers awards, CHO Fashion & Lifestyle won the Best Digital Marketing Award for their integrated video campaign!

They had some tough competition being up against; Miss Guided, Very, Mr Porter and Yoox but they bagged the award.

“We’re very grateful for all the hard work from Nemesis Model Agency Leni’s Model Management, Max Brodie for the music production and Soup Creative Ltd for the shoot.”
Gareth O’Rourke, 
Director of International E-Commerce and Buying at CHO Fashion & Lifestyle

Online fashion retailer CHO, approached us to make their first Sky AdSmart TV ad, promoting some of their most popular brands including Canada Goose, Barbour, Hunter, Joules, Seasalt and French Connection to name a few.

This high-end production was filmed in a studio setting, featuring high profile model, Amy Neville and rising star, Bethany Bennett. We used a variety of film and lighting techniques to create this high energy short film showcasing some of CHO’s top brands. This new look video was produced to follow on from their new look website, which launched just two months previously.

https://digitalfestival.drapersonline.com/

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