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Pilates App Video Production

Niix Fit

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Pilates App Videos

Niix is one the latest fitness apps to be launched in the UK, focusing on Pilates for women approaching 40 and beyond. Nicki noticed a gap in the market when realising that very few fitness sites spoke to women of an older generation and decided to change that. She approached Soup Creative to produce an App and the video content for a paid subscription app. 

We created a suite of roughly 700 videos, which included ‘How to Videos’, ‘Demo Videos’, ‘Intro Videos’, ‘Exercises Videos for Beginner, Intermediate and Advanced’, as well as and various other promotional videos, including a suite with Louise Redknapp, Niix Fit’s brand ambassador. 

CGI / 3D Filming Motion Design
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Video Content

The ‘How To Videos’ demonstrate each exercise which has been carefully selected for the various training programmes, ensuring users are exercising correctly to get the best results. Alongside these we filmed and produced Loop Videos which play during the Training Programme to jog users memory of what actions they should be doing.

To help spread the word we created three 30-second Promotional Videos to be used on social media which showed women enjoying the app in various locations. These videos helped to push how quick, easy and convenient the app is to use at home and how it can fit in with busy lifestyles.

Featuring Louise Redknapp

As well as the suite of Pilates Videos for the App, we also filmed a series of videos with the lovely Louise Redknapp, who is Niix Fit’s Brand Ambassador. We spent a day filming Louise and Nicki in a beautiful house in Kent, to create a series of videos to promote the Niix Fit App. As well as a main commercial video, we also produced a Behind-The-Scenes Video with Louise, which really captured the day’s filming.

 

Suite of Videos

Niix Fit with Louise Redknapp

Cool Down Video

My Niix Time Video

Behind the Scenes Video with Louise Redknapp

Statistics

17

Days' Filming

132

Exercise Videos

500+

Total Videos Produced

12

Crew Members

About Niix Fit 

Nicki created Niix Fit for women approaching 40 and beyond, who she hoped to inspire the world over to become stronger, healthier and more confident about their bodies. Niix Method is an 8 week programme packed with a variety of pilates exercises, designed to fit into busy daily routines, anytime, anywhere with no equipment required. 

www.Niix.Fit

 

 

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