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The Real Value in Passion Projects

Posted 16 February 2018

A #passionproject has so many benefits for a company like Soup. Too many to know where to begin. Soup has always been a busy studio from the very start, mainly due to jumping at every opportunity to develop relationships with clients from every direction. Resulting with us working in pretty much every sector going.

This business is fantastic, but it does make it difficult to focus on the most important of relationships. The connection we have with why we started the business almost 10 years ago. The relationship between what we achieve on an average monday, and the desire to combine our creativity and our passion for outdoor adventure.

The idea of taking the team away from looming deadlines, plonking them in the middle of Scotland with a faint confidence of good fortune with the weather, would be alot easier just to ignore. But those scratches need to be itched, so the plan was actioned and the cars were packed.

What felt like hard decisions at times, were rewarded three-fold with a truly epic adventure, 4 days on the road with all our kit meant the whole team had chance to grow and bond. They experienced true beauty of the wilderness; expressed ideas; and took every opportunity to get fully stuck in. Even when we were dragging a truck full of kit up a mountain on our backs!

Our “Where we Belong” project will benefit Soup in so many ways and will open a few eyes and hopefully some doors. Most importantly, it will change the way the team walk through those doors…the Soup way.

Thanks Scotland. We will be back.

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