About the production
We used a variety of film and lighting techniques to create this high-energy ad, showcasing some of CHO’s key pieces. The music was composed for this production, courtesy of our good friend Max Brodie, who’s produced music for Barclays and more recently Vodafone.
A lot of prep and pre-production is involved in a production like this, including painting the studio wall a specific grey colour! We built in a test day, two weeks before the actual shoot, to test techniques and lighting and to ensure the clothing looked right on the models and on camera.