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Sky AdSmart TV Commercial Campaign Video

CHO - Fashion & Lifestyle

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Sky AdSmart Campaign

Online fashion retailer CHO, approached us to make their first Sky AdSmart TV ad, promoting some of their most popular brands including Canada Goose, Barbour, Hunter, Joules, Seasalt and French Connection to name a few.

 

This high-end production was filmed in a studio setting, featuring high profile model, Amy Neville and rising star, Bethany Bennett. We used a variety of film and lighting techniques to create this high energy short film showcasing some of CHO’s top brands. This new look video was produced to follow on from their new look website, which launched just two months previously.

Filming TV Production
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Statistics

250%

Increase in direct traffic

70,000

Views on Sky

110,000

Views on YouTube

3p

Per Click Spend (YouTube)

About the production

We used a variety of film and lighting techniques to create this high-energy ad, showcasing some of CHO’s key pieces. 
The music was composed for this production, courtesy of our good friend Max Brodie, who’s produced music for Barclays and more recently Vodafone.

A lot of prep and pre-production is involved in a production like this, including painting the studio wall a specific grey colour! We built in a test day, two weeks before the actual shoot, to test techniques and lighting and to ensure the clothing looked right on the models and on camera.

Working on this project with Soup, has been amazing, we wanted to create a high end video that reflected the new CHO Fashion & Lifestyle branding and to showcase the direction of the business and what we achieved was something that far exceeded this, I am really looking forward to the next project with Soup and their team.

Gareth O’Rourke – Director of International E-Commerce, CHO

The Campaign

Sky Adsmart is much smarter than a linear TV spot as it targets the viewer. CHO targeted women aged 25-44, Mid to Very High Affluence, from Experian Mosaic Groups that match their type of customer.

Sky Adsmart only delivers the advert to the matching households, it sits in the box waiting for an ad break and, if the target viewer is watching, the advert is placed seamlessly over the top of the normal advert playing out. In theory you could have a whole street watching the same thing but seeing different adverts dependent on the type of household.

Unlike linear TV, there is no schedule, essentially the client is buying individual target household schedules. Sky Adsmart finds them when they are watching rather than the traditional linear guesswork of trying to find the right channel and programming.

So it really is clever advertising, with fantastic, targeted results, that gives a real ROI. CHO has clearly benefited from this targeted campaign.

Behind The Scenes Video Production

Sneak Peek Behind The Scenes Video Production

Statistics

9

Week TV and Social Campaign

96,000

YouTube Views in 1 month

4

Models

2

Days' Filming

About CHO

CHO Fashion & Lifestyle has an outstanding range of lifestyle clothing, footwear & accessories from premier lifestyle brands such as Canada Goose, Joules, Barbour, French Connection, Seasalt, Dr Martens, Hunter, Scotch & Soda and Birkenstock.

CHO recently won the E-commerce award for Best Cross Border E-Commerce Campaign and have been nominated for a few more awards in the coming months, so watch this space. This TV campaign has also been entered into the prestigious Northern Digital Awards in January.

https://www.cho.co.uk/

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