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Corporate Video

Protos

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This is Protos

International energy destination Protos is set to reach a new audience with the launch of its corporate video, which Soup Creative produced in December 2017.

The new video mixes panoramic aerial footage of the site, along with CGI and animation, revealing the delivered and planned investment at Protos. Viewers witness the plans leap off the page, with the integration between energy, innovation and industry the initial focus.

Key people in the North’s energy sector are also featured giving their views on the unique Protos offer, including representatives from Thornton Science Park and the Cheshire Science Corridor Enterprise Zone alongside members of the Peel team.

 

Drone Filming Interviews Motion Design
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How we did it

We presented a few different options to Protos at the start of this project, including a fly-through of the site. The final option chosen, combines a mix of approaches to make a more dynamic and informative film. We created a 3D model/digital mapping of the area on which we could show faster and more energetic moves to highlight the architectural plans, revealing and building in a more engaging way. At the final stages, we accompanied the film with animated text to represent scripted key messages.

This approach is far more flexible in planning different scenes to depict key messages, and brings a sense of energy to the overall film. This no limitations approach lets us use a variety of techniques meaning we can seamlessly transition from, drone footage to pure stylised animated visualisation of the site and back again for example.

It is incredible to see the long-term ambitions for Protos spring to life in animation. We’re well on the way to delivering a destination where energy and industry sit side-by-side with its own supply chain, and this video sums up what is so special about the project.

Jane Gaston, Development Director at Protos

Statistics

1

Day Location Filming

6

Hours Drone Filming

6,630

Frames Tracked

30

Days Post Production

About Protos

 

Protos, based at the Trafford Centre, Manchester, is the destination of choice for energy, innovation and industry. Strategically located amongst some of the North of England’s biggest industrial forces, Protos offers the chance to bring ideas to life in a thriving environment.

The concept of Protos is to bring together education and innovation to create a strategic industrial hub at the heart of the North West.

At the core of Protos is the 54ha (133 acre) development site, which has outline and detailed planning consent for industrial uses including an Energy from Waste facility, a biomass facility and environmental technologies including resource recovery. This also encompasses B1, B2 and B8 uses.

thisisprotos.com

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