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Kickstarter Video Campaign Production

Novo Heat

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Highly Successful Kickstarter Video

Novo are a start-up business who have been backed up by e-on to create a smart radiator valve which allows consumers to remotely change the temperature of a room via their app. Soup Creative won the pitch to help create a kickstarter promo video to gain the backing they needed from the public to continue with the project and manufacture their products.

The video has been hugely successful, raising over £46,000 on Kickstarter in less than 4 days, smashing their original target of £25k. This figure kept increasing and finally raised £208,000 in a month!  

CGI / 3D Filming Interviews Motion Design
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We're delighted with the success of our Kickstarter campaign and a large part of that is undoubtedly due to the work we did with Soup Creative. On the filming day it was great to see how the team were able to consider different options we hadn't considered. Then when the final graphics went in it was fantastic to see how Soup was able to bring the our products to life for us and our over 400 Kickstarter backers'.

Tom Timothy, Marketing & Brand Director, Novo

Interviewing the Team

As a Kickstarter film, it was important to introduce the team behind the innovative products, to show their passion and drive for what they do.

The video mainly consists of two parts, the interviews and the promotional part. We used the lifestyle promo to bring the app to life and show just how simple and easy it is to use but also how handy the service will be in a consumer’s day to day life. The interviews with the founders help buyers get to know who they are investing in which is a big advantage on kickstarter.

We also created a short social edit for the team so they can gain awareness over their social media platforms.

Stand Alone Promotional Video



Days filming


Money raised through Kickstarter


Film locations


Graphics studio days

About Novo Heat

Novo claim you can save over 30% of your energy bills so it’s a smart option for homeowners across the UK and beyond. Novo combines hardware, the cloud and data analytics to optimise the spaces we live and work in by making them comfortable, healthier and energy efficient.

Novo’s first successful product, Climair, is already available for purchase. Using the same Novo Go app, you can control your air conditioning anytime, anywhere.


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