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How to & Product Demo Videos


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Pet Care Products

Animology is the UK’s leading dog grooming product brand. It is sold in over 50 countries worldwide, and to date, over 5 million bottles have been sold. Soup Creative was commissioned to create a series of three videos to promote some of its high-end dog products, including their hard-wearing dog beds/crash pads; dog shampoos and other dog care products.

The main video is a How to video, to demonstrate ‘How to wash your dog’ which is an often quoted question to the company. The video is promoted on their social media and shared on other websites, such as Pets At Home to help users wash their dog at home, from a professional groomers’ view.

Filming Motion Design
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Behind The Scenes – Planning

We sourced an actress specifically for this shoot, who was a real animal lover. It was important to get the chemistry and connection between the presenter and the dog, to give a more natural feel. We purposely didn’t script this as we wanted the presenter to use her own words and again, to give a more natural and fluid feel to the delivery. Our actress Bryony, is usually a TV presenter of a Wildlife show, so we knew she’d feel right at home and make the perfect fit for this role.

“Never work with children or animals!”

Sourcing the dog wasn’t as difficult as we initially thought. Fortunately, Ellie, our film producer and project manager, managed to grab ‘Maggie’ her sister’s dog for the day, who happens to to love a good bath! Phew! 

Filming took place in hired family home for the day, who also happens to love dogs, with the final video being filmed outdoors, where the whole crew got completely soaked in the rain! It made for a quick shoot!

Product Demo Videos

We also produced two shorter, product demo videos, which were filmed on the same day as the How to wash your dog video. The first product demo video promotes their famous crash pads/dog beds and the other promotes their super strong clean sheets, to keep your dog clean between washes.

Product Demo Videos

Product Demo Video Production - Clean Sheets

Product Demo Video Production - Crash Pads



Day filming


Days' motion graphics


Days editing



The videos are working great for us thanks – they’ve been shared with our overseas customs who are showing these in-store as people walk around the shops, and of course this has supported many of our UK accounts. Thank you.

Caroline, Marketing Manager, Group55/Animology

About Animology

Animology is one of three brands under Group55. Animology has been manufacturing and distributing products that protect and care for pets since 1999. Millions of our products have been sold to customers in more than 50 countries around the world who trust Group55 products to deliver world class quality, performance and results.


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