About the Sky AdSmart campaign
The 30 second TV ad ran for 11 weeks from early July until beginning of September, in line with national school summer holidays. Sky AdSmart’s very clever targeting allowed TMF to target the ad to only families with children, at least one pet, within an hour’s drive of the monkey forest. Frequency of ads is hugely important and the Sky AdSmart campaign was set up so these very targeted viewers saw the ad at least 7-8 times, providing better brand awareness.
Social media short edits of 10 seconds and one longer version were also created to push online, to back up and support the 11 week Sky AdSmart campaign, with over 27,000 views of the main video reached in this time.
Sky AdSmart makes for more cost effective, clever, targeted advertising and you can find out more on our TV Production page.