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Trentham Monkey Forest

TV Commercial Production

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TV Commercial

Trentham Monkey Forest approached us to produce their first TV commercial in Spring 2018. This being their first TV ad, they chose Sky AdSmart to showcase their debut video ad, due to its effective data capture and powerful audience targeting.

The 30 second TV ad production needed to show the monkeys, roaming freely, as well as showing the typical target audience of families with young to pre-teen children.

Having worked with large scale tourism companies and holiday letting agencies, shooting various outdoor activities in the past, we felt right at home watching these stunning animals in their natural home-from-home habitat, created by Trentham Monkey Forest.

The Sky AdSmart campaign ran for 11 weeks during Summer 2018.

Filming Motion Design TV Production
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About the Sky AdSmart campaign

The 30 second TV ad ran for 11 weeks from early July until beginning of September, in line with national school summer holidays. Sky AdSmart’s very clever targeting allowed TMF to target the ad to only families with children, at least one pet, within an hour’s drive of the monkey forest. Frequency of ads is hugely important and the Sky AdSmart campaign was set up so these very targeted viewers saw the ad at least 7-8 times, providing better brand awareness.

Social media short edits of 10 seconds and one longer version were also created to push online, to back up and support the 11 week Sky AdSmart campaign, with over 27,000 views of the main video reached in this time.

Sky AdSmart makes for more cost effective, clever, targeted advertising and you can find out more on our TV Production page.

Film organisation

Organising a shoot of this size was very much weather dependent. The pre-summer holiday campaign meant we needed bright sunshine to visualise and show the Forest at its best. We pencilled in a week and had the models/actors and our crew on standby for filming.

Allowing Soup to take care of the organisation and planning of the shoot, gave the marketing team the time to focus on the social media campaign that supported the TV ad. We organised the casting, film days and schedules, as well as the whole approval process via Clearcast for the Ad itself.

Statistics

3

days' filming

140

monkeys

27k +

views online

4

person-crew

Such a fab project to work on. Really fun to work on and filming at the monkey forest can hardly be called work!

Ellie, Film Producer

About Trentham Monkey Forest

Trentham Monkey Forest is unique in the UK, the only place you can walk amongst 140 Barbary macaques! Set in a beautiful Staffordshire woodland, the forest is home to 140 free-roaming monkeys – the endangered Barbary macaque. Wander along the 3/4 of a mile visitor pathway and watch the monkey antics unfold in front of you.

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