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Fitness App Commercial Video Production

we:bo Fit

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Get active. Get lean. Get strong. Get fit.

We were very excited to be a part of something new with we:bo Fit. Not only because the app is new and innovative but because the we:bo team are creative, open to ideas and a really great bunch of genuinely fun people to work with. This web promo/commercial production threw up lots of challenges with organising actors and locations for the filming, on a small budget but great fun all the same!

The brief was to be a little disruptive and have an element of fun, so we scripted this with the Dollar Shave Club video in mind.

The we:bo Fit App is a simple, on-demand, personal training service that instantly connects you to your own personal trainer for a live, interactive training session delivered via a two-way video call. Simple. No excuses now!

Filming Motion Design TV Production
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A Video Campaign to Launch we:bo Fit

Soup Creative was initially approached to produce a campaign of videos to launch and pre-launch the business. To get started we produced a suite of videos introducing the Founders and some of their key Personal Trainers. As well as producing some test videos showing the workouts in action.

We then went on to produce a we:bo Fit promo /commercial video to show the diverse and various audiences that would benefit from we:bo. This film was used to help secure further funding as well as being used as a social media campaign.

Personal Trainer Videos

The trainer bio videos were designed to be simple edits that give the viewer a very quick insight into what to expect from training with the highlighted personal trainer. 

Due to the nature of the content and vast volume of the potential trainers that would needed to be filmed in a consistent manner, we came up with two options for the client, to ensure worked hard to create content that is consistent in quality; on brand; and with minimal investment required.

Personal Trainer Bio Videos

Paul

Pierre

Janine

Russ

Statistics

7

Actors

2

Cameras

12

Locations

2.5

Days Filming

As a start-up business, we were looking for a video production company that could deliver a campaign of videos as we grew. Soup is experienced working with start-up companies and really understood our vision and brand from the outset. We had a lot of fun filming with the team. They're a great bunch to work with and we look forward to working with them soon.

Sanjeev Virdi, Founder and CEO, we:bo Fit

About we:bo

Welcome to the Future of Fitness

We’re a community of sports scientists, nutritionists, health coaches, personal trainers, current and ex international athletes and sports people, mums, dads, brothers, sisters…  all with 2 things in common; a desire to feel and perform better and very little time to fit it all in!!

We want everyone to be able to access high quality training and nutrition advice and have a common belief that having a personal health coach and a team of experts on hand can make all the difference in feeling and performing better.

Simply log on at any time from anywhere and instantly experience truly unique live 1-to-1 or small group coaching like never before. In 90 seconds!

On-demand personal training & health coaching designed to fit into your lifestyle.

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