Yes, you read that right! The days of TV advertising costing 6 figures are a thing of the past. Whether you’re a small family owned plumbing business or large car dealership chain, the next generation of TV advertising is here and hitting the market with a bang!
Unlike TV advertising of old where you advertise en masse regionally, Sky AdSmart uses internet style targeting, through TV, to show the right ads, to the right people, at the right time. Best of all, you only pay when it’s been seen by the right households. Less waste, less cost!
LEARN MORE IN THE CLIP RIGHT HERE >>
SAME TV SHOW
TWO DIFFERENT ADS
Traditionally TV advertising has simply targeted through location and location only. This means that you and all of your neighbours will see the exact same adverts when watching the same TV shows. The problem with this is clear, what may be relevant to one household can also be completely irrelevant to another, ultimately wasting the advertisers budget and the consumers time.
THATS WHERE SKY ADSMART AND THE LASTEST GENERATION OF TV ADVERTISING COMES UP TRUMPS!
With Sky AdSmart it intelligently displays different adverts to different households based on various factors like age, location, life-stage, interests and much more, all derived from a combination of data from Sky and consumer profiling experts like Experian, Acorn, Mastercard and more.
This revolutionary step in control and precision targeting means that the mass marketings requirement for big investment is dramatically reduced as you’re now only spending budget on the precise audience you want, and not also the ones you don’t want.
THE BRIDGE BETWEEN
TV & DIGITAL
TV is still the number 1 most trusted way to advertise! It’s where brands go to develop their image and generate sales at the highest return on investment rate. With reports finding that TV consistently performs over twice as effectively as the next best performing medium, the advantages are huge! Now mixed with all the benefits and accessibility of digital media platforms it’s no wonder over 70% of businesses that use AdSmart come back for more!
From simply putting your TV advert together to tailoring a full marketing campaign across multiplatforms, we are a full service production agency and we can offer help and support from start to finish. Harness the awesome experience and creativity of Soup Creative and witness the wonders of Sky AdSmart today!
WE WILL BOOK
Like with any marketing activity it is vital that a good plan and strategy is in place in order to generate the maximum impact from your campaign. Here at Soup Creative we have personally reached over 2.5 million households in the UK and had our adverts shown over 15 million times through Sky AdSmart meaning we have the experience and volume to know exactly what does, and what doesn’t work. Save time, ad budget and hit the ground running by piggybacking off our experience and plan your strategy with Soup Creative today!
WE WILL CREATE
From Bentley Motors and Manchester City Football Club to Chester Zoo, we have worked with some amazing brands, big and small, across a range of industries. Not only are we a team of video creators, we’re also a marketeers and digital gurus, placing us as the perfect partner for your TV advert production. From creative, filming, editing, regulatory clearance and distribution, we can handle it all!
WE WILL MANAGE
Like all campaigns should be, we’re multi-platform. Not only will we run your AdSmart campaign with a close, experienced eye, we can also run your Google Adwords, Social Media Marketing, Remarketing, Affiliates. and much more if wanted. Have a chat with one of our in-house digital marketing gurus and find out how we can take your audience on a journey they won’t forget!
CHECKOUT OUR PODCAST WITH ANTON DAVIES – HEAD OF ADSMART AT SKY
Watch and listen to Soup In The Loop, our very own podcast where in this very special episode we are delighted to have an in-depth conversation with Anton Davies – Head of AdSmart in the North of the UK. Who better to hear all about the history and wonders of the AdSmart platform than from Sky themselves.
Nothing lands with more power and impact than TV and this podcast will help you find out why… we hope you enjoy!
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