Marketing Strategy

Reach your goals with our marketing directors

We Create Lasting Value... From Just £399

Nobody likes the term consultant. And neither do we! It usually ends up with big fees, big powerpoint packs, and a confused team. That’s why our marketing team members have abandoned their soul destroying corporate environments and are putting their experiences to much better use here at Soup Creative.
We much prefer to think of ourselves as marketing directors for hire. We like to get stuck in, under the skin of your business, almost like ‘Undercover Boss’ to see how your marketing function currently operates, from the bottom up and back down again. We are the fly on the wall in your business and we integrate ourselves directly within your teams to get a true understanding of how best to utilise opportunities and reduce risks and wastage.

From digital social media campaigns to print advertising and Google Ads campaigns we can analyse your entire marketing function and help you fix, grow, expand, pivot and much more. Not only do we look to see how we can make sure that every £1 spent is spent in the right place, but we also look to build and make a lasting change within your organisation. We want to upskill your in-house teams and ultimately make ourselves redundant as we pass the torch over to you and your refreshed, revitalised and reinforced marketing functions

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We proudly provide Social Media support to many, and here's a few examples below:

How Can You Help My Strategy?

Research & Analysis

Truly understanding the landscape you're operating in, where you fit within that, and how your competitors products, services and audiences stack up to yours is a vital element of your overall strategy. We can help you to adapt and overcome the market challenges through our in depth research and analysis filter system.

Planning

Planning is a big task. Where does one even start? Well here at Soup Creative we can help you to develop a well-crafted strategic marketing plan. From setting out your ambition and goals to identifying specific target audiences and routes to market we can help. Determining budgets and alloting spend to the nitty gritty of implementation schedules our strategically minded yet creatively gifted team of enthusiasts can help you to create a robust plan in bitesize chunks so whether it's your junior apprentices or C-suite level employees, everyone knows their role, requirements and value!

Execution

Turning your plan into action is one of the hardest stages to go through. Objectives are easy, but putting them into practice is another story. We can help you bring your marketing goals and tactics to life through priority plans and project schedules so that everyone on your team knows exactly what they are doing on a day to day basis. We can even help project managed each task and the time required if need be. No project is too big or too small for our team of highly experienced practitioners. We're different as we don't just instruct, we show!

Reporting & Growth

Fool me once, shame on you. Fool me twice, shame on me. Our reporting processes of gathering, analysing and learning from activities is hugely important in informing and guiding meaningful future marketing decisions, strategies and performances. Here at SoupCreative we love data, as it takes the emotion out of decision making. Not only do we report through weekly 'review and previews' so you get up to date weekly activity audits, we also build and provide live custom dashboards so at any point throughout a campaign you can pull out key data and information so that your finger in never off the pulse. Speak to any of our clients and we're sure they'll back us up when we say how great the value we add is through our reporting style.

Some Of Our Happy Strategy Clients

We proudly provide Straegy support to many, and here's a few examples below:

What We Offer

But What Do We Actually Do?

Marketing Plans

This is the big one. The plan that contains the framework and basis to all of your marketing strategies. We can help you round up and bring back all of your goals, aims and objectives to align cohesively with your larger marketing operation to accomplish your mission. A juicy piece of work that's not nice to have, but vital!

Activity & Content Plans

You can have the best looking, slickest content out there, but without a plan, a schedule, and a real delivery then it's not being used to it's best potential. We can help you plan, deliver and monitor all of your gorgeous content to make your brand a formidable and engaging beast!

Customer Journey Mapping

A northern star, the yellow brick road, customers want to go on a journey, a pre planned path that navigates them through all the distraction and fluff. With a clear, efficient and engaging customer journey we can help bring your customers from to top of the sales funnel, all the way down to a conversion. And even follow through with a brilliant retention journey so you add lifetime value to both yourself, and the customer.

Market & Competitor Analysis

Fail to prepare, prepare to fail. We can produce an intelligent market analysis of your competitors products,values, propositions, models and strategies so that you can utilise their learnings, develop from them and essentially leapfrog them on the path to glory! Using models such as 'Porters 5 Forces' and other smart tools we don't produce pretty slide shows, but valuable insights with actionable recommendations. (although our reports are pretty too!)

Proposition Development

Competition is fierce in this day and age, and whilst standing out from the crowd is tough enough, showing true value and benefit is even harder. We can help you establish a clear benefit, differentiation and value cycle so when you get the eyeballs on your brand, it's clear to the customer why they need to go with you!

Marketing Performance Analysis

Reviewing the end results of marketing activity is super important (obviously). It helps you to see what worked well, what didn't work well, what could be done better along with a whole load of other benefits and opportunities. We don't just do a simple SWOT analysis, we delve deep, get under the skin of the activity and use intelligent attribution modelling tools to make sure we really understand what adds genuine value to your organisation.

Data Analysis

If content is king, then data is queen. From market research data to activity reporting analysis we can provide a whole range of reporting types to help you understand critical marketing impacts and predict future trends, user behaviour and ultimately refine your user experience and journey throughout to provide the best results possible. We build custom dashboards and report weekly to assure you always have key information when and wherever you need it!

CRM, Automation & Tools

Integrating an automated marketing platform takes the grind and unecessary man power out of key marketing data. Want to send emails to customers updating them on their order progress? We can do it. Want to add new customers into segments for marketing campaigns, we can do that too. We'll audit your needs and provide you with the best platform solutions possible. We'll set them up and even upskill your staff so you're adding real long term value to your organisations marketing function!

Research

There are lots of different forms of research that go into your marketing strategy. From surveying your staff and customers to website user journey tracking and customer observations. We can help dissect all forms of data and even the tough bits in the middle where you need to find the actual humans behind your business. Both good and bad. Why not let our team of highly experienced marketeers and creative gurus look further into how people are interacting with your brand, we're really good at it, promise!

Get In Touch

How long is a piece of string? We know it’s hard to say what exactly is needed for your Marketing Strategy assessment without knowing more details so why not book in for a chat with one of our experts today! The sooner you plant the seed, the sooner the tree will grow!

Marketing Strategy Services