Retail TV Commercial that champions beautiful living

The AdSmart campaign that returned £24 for every £1 spent

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The challenge

Looking to adopt new channels to their marketing mix, home furniture retailer Alan Ward were looking for a way to boost the effectiveness of their existing marketing efforts to further increase footfall to their four UK showrooms.

Our approach

Working with our partners at Sky, we created a geographically targeted Adsmart campaign that would air for 10 weeks. We also worked with the marketing team at Alan Ward to devise a companion digital campaign that would run alongside the TV commercial. Our creative approach was all about championing beautiful living, showing the lifestyle promise and quality of their products with a clear call to action to drive footfall to the four regional stores.

The results

Alan Wards first step into TV advertising had a huge impact for the retailers, returning £24 for every £1 spent. This was helped by the multi-touch approach we took by running the TV campaign alongside a companion social campaign to create full consistency across all marketing channels.

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