Cycling Insurance Promotional Video

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Commercial and explainer videos for cycling insurance specialists

Bikmo teamed up with trusted insurance specialists, Hiscox, to create a straight-talking cyclist insurance. Bike nuts tend to look after their bikes so their vision is for simple, good value insurance that’s as easy to purchase as Netflix. We created a 2-minute explainer video to clearly show, not only the benefits of this specialist cyclist insurance but also the type of company behind it. Dave, the founder of Bikmo, is an avid cyclist himself and he and all his staff really relate with the customers, so it made sense for Dave to present the video himself.


"There are many reasons we've worked with Soup for a number of years, the main one being because they get us as a brand, and secondly because they find a way to be as creative within a highly regulated industry as if they were on any project. Their level of creativity and storytelling is matched with their technical ability and backed up with superb project management. In short, an outstanding choice for any creative visual project, whether you work in a regulated industry like we do, or not."

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