Award-winning fashion retail TV campaign

The AdSmart campaign that won a prestigious Drapers Fashion Award for Best Digital Marketing campaign

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The challenge

Online fashion retailer CHO, approached us to make their first Sky AdSmart TV ad, promoting some of their most popular brands including Canada Goose, Barbour, Hunter, Joules, Seasalt and French Connection to name a few.

Our approach

With on-brand wardrobe, make up, models and crew at the ready, we prepped the studio for a fun shoot to showcase the CHO style and some of their most popular looks. Working with our partners at Sky, we built an Adsmart campaign that would run over 9 weeks, targeting CHO’s ideal target personas.

The results

This was a 9 week AdSmart and online campaign, which achieved 70,000 views via Sky and 110,000 views on YouTube, leading to a 250% increase in traffic to the site. The campaign won a prestigious Drapers Award for Best Digital Marketing campaign.

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