Machine marketplace commercial

Machine Compare is an online marketplace for finding and selling machinery. Connecting buyers and sellers through their online hub Machine Compare helps eliminate waste in the industrial sectors and opens up the possibility of re-use for machinery that may otherwise be left unused or decommissioned.

They needed a high impact, visually engaging commercial that would quickly communicate what they do and the problems they solve for buyers and sellers alike. We sourced an enormous warehouse space for the shoot to create a dramatic backdrop with plenty of space for our set-build and to composite our 3D machinery on in post.