Pilates App Video Production

Suite of video content for Niix Fit, designed specifically for women aged 40+

Film

The challenge

Nicki created Niix Fit for women approaching 40 and beyond, who she hoped to inspire the world over to become stronger, healthier and more confident about their bodies. Niix Method is an 8 week programme packed with a variety of pilates exercises, designed to fit into busy daily routines, anytime, anywhere with no equipment required.

Niix approached Soup Creative to produce an App and the video content for a paid subscription app.

Our approach

We created a suite of roughly 700 videos, which included ‘How to Videos’, ‘Demo Videos’, ‘Intro Videos’, ‘Exercises Videos for Beginner, Intermediate and Advanced’, as well as and various other promotional videos, including a suite with Louise Redknapp, Niix Fit’s brand ambassador.

The results

The ‘How To Videos’ demonstrate each exercise which has been carefully selected for the various training programmes, ensuring users are exercising correctly to get the best results. Alongside these we filmed and produced Loop Videos which play during the Training Programme to jog users memory of what actions they should be doing.

To help spread the word we created three 30-second Promotional Videos to be used on social media which showed women enjoying the app in various locations. These videos helped to push how quick, easy and convenient the app is to use at home and how it can fit in with busy lifestyles.