Trentham Monkey Forest TV Commercial

Adsmart TV commercial for a unique Monkey attraction

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The challenge

Trentham Monkey Forest is a unique tourist attraction. Set in a beautiful Staffordsire woodland it’s the only place in the UL you can walk amongst 140 Barbary macaques.

Trentham approached us to produce their first TV commercial which would be broadcast on AdSmart due to its lower cost and effective data capture and powerful audience targeting.

The 30 second TV ad production needed to show the monkeys, roaming freely, as well as showing the typical target audience of families with young to pre-teen children.

Our approach

Organising a shoot of this size was very much weather dependent. The pre-summer holiday campaign meant we needed bright sunshine to visualise and show the Forest at its best. We pencilled in a week and had the models/actors and our crew on standby for filming.

Allowing Soup to take care of the organisation and planning of the shoot, gave the marketing team the time to focus on the social media campaign that supported the TV ad. We organised the casting, film days and schedules, as well as the whole approval process via Clearcast for the Ad itself.

The results

The 30 second TV ad ran for 11 weeks from early July until beginning of September, in line with national school summer holidays. Sky AdSmart’s very clever targeting allowed TMF to target the ad to only families with children, at least one pet, within an hour’s drive of the monkey forest. Frequency of ads is hugely important and the Sky AdSmart campaign was set up so these very targeted viewers saw the ad at least 7-8 times, providing better brand awareness.

Social media short edits of 10 seconds and one longer version were also created to push online, to back up and support the 11 week Sky AdSmart campaign, with over 27,000 views of the main video reached in this time.

5/5

"Soup listened to what we wanted and understood our attraction well. Their communication was fantastic throughout the process and we’re thrilled with the results."

Trentham Monkey Forest
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