Workr Brand Animation Production

Animated video production for award winning professional services provider

Animation, Brand Film

The challenge

Walker Smith is an award-winning provider of professional services catering to the needs of the world’s flexible workforce; the contractors, freelancers, self-employed, shift-workers, locums and temps who represent three-quarters of workers around the world, working outside of a conventional employment scenario and keeping the global economy moving.

Our approach

Walker Smith approached Soup to produce a short animation to introduce the new parent brand, Workr. The new brand, along with updated company logos was developed behind the scenes and launched company-wide in early February 2018.

The results

This 90 second animation, positions Workr at the forefront of new ways to work flexibly, whilst embedding its corporate values of togetherness, integrity, improvement and accountability