We’ve been working in partnership with Bikmo for sometime now and as well as sharing an office and all things cranks and handlebars, we’re proud to be their marketing team. We’ve recently created and produced their latest video for their newest venture, Bikmo Plus. Bikmo teamed up with trusted insurance specialists, Hiscox (who we are delighted to be working with), to create a straight-talking cyclist insurance.
Bike nuts tend to look after their bikes so their vision is for simple, good value insurance, that’s as easy to purchase as say Netflix. Find out more about Bikmo Plus on their website.
We created this 2-minute explainer video to clearly show not only the benefits of this specialist cyclist insurance but also the type of company behind it. Dave, the founder of Bikmo, is an avid cyclist himself and he and all his staff really relate with the customers, so it made sense for Dave to present the video himself. Check out the cheeky cameo from Stew too, in the video here.
We’ll also be producing a 30 second version to run on a TrueView campaign and we expect to see some great results with this. We’ve been doing a lot lately with helping our clients distribute their final videos to ensure they’re getting a good return on their investment and the results have been eye-opening in some instances. We’ll be sharing these with you soon as it’s going to be something that we’ll be doing more of as part of the steps we’re taking to redefine Soup Creative as video and digital distribution specialists. So watch this space.
Our new Junior Creative, Bethany helped on the last bit of footage for the Bikmo Plus video and you can follow her third week at Soup, in ‘Life as an intern’ on our website.